Building a social media platform

I imagined success as an author happened like so –  a publisher miraculously discovers your talent. Above the thousands of other competing writers. Then they would publish, advertise, promote and sell your book. How wrong I was. Feel free to laugh.

photo credit: @brockuniversity Social Media via photopin (license)
photo credit: @brockuniversity Social Media via photopin (license)

Are you horrified to learn that a huge part of being a successful author is by growing your social media? It’s your my role to advertise, promote and sell books. It’s down to you to create a trust worthy brand, that generates more than numbers but target followers.

Your not alone, everyone starting out has faced the same crippling doubt. Regardless of trade, musician, artist, chief or writer, the building blocks are the same. The hardest part of building a platform is conquering your fear and jumping aboard the media wagon.

Pixabay image cliff dive
Conquer your fears, make the leap.

I’ve come a long way in a short time, perhaps with some of my tips you can too. The steps are simple but daunting,

Step 1. your brand.

The most important step, the foundation upon which you will begin. This is where you pick your stage/business/pen name. Take a fantastic profile picture and maybe create a logo.

Question marks Pixabay images

Who are you trying to reach? – Target audience.

But its more than that.You won’t get far just adding friends and family to  Facebook. Remember you want followers not numbers.

Learn your ideal audiences demographic. What are there likes, hates, aspirations? Use that knowledge. Targeting your brand to meet the needs of your audience. There’s no point in vlogging about the worlds tastiest burger if your target audience is vegan.

I feel your pain. creating a brand is terrifying. But once the hard works done you’ll be clearer on your journey to success.

Business writer artist author Pixabay

Step 2. Email address in your brands name.

This is the root connection for every media you’ll use. Keep it tidy and professional. Separate it from your personal emails for convenience and simplicity. Link each and everyone of the social medias to the branded email and voilà. We’re on our way.

pixabay image social media

Step 3. pick your media.

Take your pick; Facebook, twitter, flicker, WordPress, Instagram, Blogger,YouTube, LinkedIn, Snapchat, Google+…    Each one is different with its own set of perks and down falls. I suggest trying one at a time to avoid unnecessary anxiety.

Which ever you choose, remember to apply the brand. Your image and name will hold the beliefs your presenting to your peers. The best way to start a following is by connecting with like minded individuals. Get things moving with a comment, like or share. Watch, interact and learn. Some medias are fast moving, mistakes are forgotten or forgiven. Everyone was new at some point.

pixabay tips ideas
Tips anyone?

So dive in, here’s my top tips:

  • Use great images. You only have a few seconds to grab the readers attention. Great resolution, brand friendly and check for royalties, not all images are for free.
  • Don’t spam. People will unfollow you. Instead, connect with the readers and let them come to you.
  • Stay away from tough topics such as politics, abusive posts, your personnel drama. Ask yourself:  Is it going to hurt your brand? Is it the opinion of your brand? Will it gain you followers or loose you followers? This is a business after all so keep it professional.
  • Connect with people in your industry.
  • The more you post, like and share, the more faith your brand will garner.
  • Talk about topics relevant to your brand. Create content that will drive your audience to engage with you by asking questions, sharing interesting links, quotes and adding updates relating to your niche.

When you’ve mastered those try another media. Remember your time is valuable, you don’t have to slog away at all of them, only the ones that yeald the best results.

pixabay image success

So there you have it. Go explore the virtual world and good luck on your adventure.

photo credit: <a href=”″>Social Media Marketing Mix</a> via <a href=””>photopin</a&gt; <a href=””>(license)</a&gt;

23 thoughts on “Building a social media platform

  1. Pingback: Building a social media platform | An Angel's Share

  2. An interesting post, Lorraine, and I only wish I’d known about social media before I’d already written and self-published two books on Amazon! Building an ‘author platform’ still seems like a huge thing to me, although I love my WordPress blog and I’ve recently started on Twitter. I do intend to persevere, and am happy to continue with WP and Twitter, for now. I have a LinkedIn account, but haven’t figured out what to do with it yet and Facebook isn’t for me. Your tips are all really useful. Thank you!

    Liked by 1 person

    1. Each media is a minefield to navigate. Try #writers on Twitter to get started with other authors. I’m still discovering LinkedIn. It’s great for finding trades & posting your WP. I guess we’ll figure that one out together.

      Liked by 1 person

  3. thank you so much for this post, I am currently building my platform. I’ve got many social media outlets that come back to WordPress. I enjoy what I do which makes it feel better. very useful post, I thank you!

    Liked by 1 person

  4. Writing is such an isolating hobby / career that the last thing I think most of want to do is socialize? I mean do we REALLY have to? Hanging out with your characters is so much more fun!

    Really, I just recently wrote a blog post giving writers 51 Hashtags for Instagram.

    It is so important for writers to learn to love social media whether they’re doing traditional or self pub. Heck, every creative needs social media.

    Excellent post!

    Liked by 1 person

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