I imagined success as an author happened like so – a publisher miraculously discovers your talent. Above the thousands of other competing writers. Then they would publish, advertise, promote and sell your book. How wrong I was. Feel free to laugh.
Are you horrified to learn that a huge part of being a successful author is by growing your social media? It’s your my role to advertise, promote and sell books. It’s down to you to create a trust worthy brand, that generates more than numbers but target followers.
Your not alone, everyone starting out has faced the same crippling doubt. Regardless of trade, musician, artist, chief or writer, the building blocks are the same. The hardest part of building a platform is conquering your fear and jumping aboard the media wagon.
I’ve come a long way in a short time, perhaps with some of my tips you can too. The steps are simple but daunting,
Step 1. your brand.
The most important step, the foundation upon which you will begin. This is where you pick your stage/business/pen name. Take a fantastic profile picture and maybe create a logo.
Who are you trying to reach? – Target audience.
But its more than that.You won’t get far just adding friends and family to Facebook. Remember you want followers not numbers.
Learn your ideal audiences demographic. What are there likes, hates, aspirations? Use that knowledge. Targeting your brand to meet the needs of your audience. There’s no point in vlogging about the worlds tastiest burger if your target audience is vegan.
I feel your pain. creating a brand is terrifying. But once the hard works done you’ll be clearer on your journey to success.
Step 2. Email address in your brands name.
This is the root connection for every media you’ll use. Keep it tidy and professional. Separate it from your personal emails for convenience and simplicity. Link each and everyone of the social medias to the branded email and voilà. We’re on our way.
Step 3. pick your media.
Take your pick; Facebook, twitter, flicker, WordPress, Instagram, Blogger,YouTube, LinkedIn, Snapchat, Google+… Each one is different with its own set of perks and down falls. I suggest trying one at a time to avoid unnecessary anxiety.
Which ever you choose, remember to apply the brand. Your image and name will hold the beliefs your presenting to your peers. The best way to start a following is by connecting with like minded individuals. Get things moving with a comment, like or share. Watch, interact and learn. Some medias are fast moving, mistakes are forgotten or forgiven. Everyone was new at some point.
So dive in, here’s my top tips:
- Use great images. You only have a few seconds to grab the readers attention. Great resolution, brand friendly and check for royalties, not all images are for free.
- Don’t spam. People will unfollow you. Instead, connect with the readers and let them come to you.
- Stay away from tough topics such as politics, abusive posts, your personnel drama. Ask yourself: Is it going to hurt your brand? Is it the opinion of your brand? Will it gain you followers or loose you followers? This is a business after all so keep it professional.
- Connect with people in your industry.
- The more you post, like and share, the more faith your brand will garner.
- Talk about topics relevant to your brand. Create content that will drive your audience to engage with you by asking questions, sharing interesting links, quotes and adding updates relating to your niche.
When you’ve mastered those try another media. Remember your time is valuable, you don’t have to slog away at all of them, only the ones that yeald the best results.
So there you have it. Go explore the virtual world and good luck on your adventure.