There are many ways to drive your audience to your blog and one of my favourites media sites is Pinterest. In this post we’ll be taking a look at how to set up an account, to maximise your chances of gaining new viewers, and how to set up visually enticing boards so that your followers can visually connect with your novel and get to know you a little better.
If you’re new to building your brand then I recommend reading The Importance of Building a Platform and How to Identify your Target Audience. Setting up solid foundations for your business is a vital first step, but don’t worry if you’ve jumped in feet first, sometimes simply beginning is the hardest part and I commend your enthusiasm.
Here are my four awesome tips to get you started!!
One: Set up a business Pinterest account. It looks the same as a personnel account, but has tools and analytics that will aid you and your blog. When setting up your profile, choose an image, or logo, that you’ll use across your social media and get creative with your bio. Now is the time to sell yourself, not your books. Tell your readers a little bit about you, your interests and what you write about. Put some thought into your profile using key words that correlate to you. Mine always features – fantasy-romance writer. Any content you create here can be echoed through all social media platforms to maintain a cohesive brand.
Two: Pin boards: Use boards for historical research, to identify your characters, or help define scenes for your worldbuilding. A word to the wise, if it’s harmful to your brand, or is personal and you don’t wish to share certain boards, keep it locked from public view. Name each board with titles that use keyword to describe what’s contained within. Add boards that will direct the right audience to your profile, so for authors you could add a library board and fill it with books within your genre. Or, maybe have a board with your dream office space.
Three: Verify your websites ULR in settings. This took me a few tries and a couple of YouTube videos. But have faith, if I can master technology, so can you. By linking your website/ blog to Pinterest, it creates a PIN symbol on all of your images, enabling you to link your posts to your Pinterest boards. Don’t forget to install a Pin it button to your blog, this is a vital way for you to gain more followers, readers may choose to add your content to their boards, showing your work to a new audience.
Four: Use great images in your blog. A picture says a thousand words, or so I’m told. Pixabay, Pexels and Unsplash are fantastic sites that offer free stock images, that have no attributes or royalties attached. Don’t forget to edit each image when you add it to your blog, in the alt description box, use keywords to help new audience members find your content. Those keywords are used as the primary function of Pinterest, which runs as a search engine using those keywords. So it’s time to get savvy with SEO.
Finally learn SEO 😉
Do you use Pinterest? Is it one of your favourite media sites? Perhaps you have another tip to share, don’t be shy, you know I love hearing from you.
Thanks for stopping by, until next time, Much Love.